8.2.13

reading D. Maex, "Sexy Little Numbers"

Actually these notes arise after listening to the audio book for chapter 4:


1. Customer process of responding to marketing messages received or actively searched:
Emotion first, Thinking next. That is, a person needs to feel an emotional "green light" before seriously considering a purchase or other engagement with the product/service. Action & thinking/attitude is 2nd.
 ---Stated as images: A person sniffs an potential opportunity before tasting it. Then they either spit out (reject) or chew on it for awhile before swallowing and digesting it.
 ---Stated psychologically/impressionistically: A product, service or candidate must pass the "truthiness" test such that the appearance fits the expected look, feel, sound. A mismatch of the book and its cover means distraction, detraction, or no trust given to it. Without trust [emotional "green light"] then the process leading to engagement/purchase/use and testimonial stops.

2. Customers generally care less about the details of features. More urgent is "what good it this to my work flow and life quality"?

3. Action & thinking is part of the spectrum: attitude/impression >knowledge/rational thought >habit
Decisions are based on feel/intuition/comfort or thrill [emotional triggers or relationship bridge] with  rationalization to follow. Similarly, a person responds to potential opportunities by first testing whether they detect trust/love vs. danger/risk (& conflict to avoid); convenience/free flow vs. bother.

=-=-=-=-=-= additional resources from web searching



 SEVERAL YOU-TUBE VIDEOS
thedoublethink.com/about/ [one-time duet of Quantitative writer X Qualitative writer]

 AMAZON "readers of Dimitri Maex ALSO BOUGHT"

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