hf5415 engaging marketing outreach
notes and reflections from books shelved "HF 5415" under the Library of Congress classification (marketing); cf. HB 615 to 715: Entrepreneurship, HD 30: Business Plans, HD 69 Consultant lore. See related project with educational outreach: commonalities to marketing include interest in audience engagement, user experience, results-oriented eye on evaluation. See outreachscience.blogspot.com
1.11.24
the science communicator awards for 2024
1.8.24
Skill set "outreach coordinator"
- Work with Center Director to plan the annual lecture series (approximately 20 lectures a year).
- Support the solicitation of nominations, issue invitations on behalf of the director, schedule speakers, and arrange speaker travel.
- Plan event logistics for each lecture by arranging the venue, webinar hosting, refreshments and hosting; coordinating tech support; setting-up and breaking-down for the events; and coordinating co-sponsorships
- Process payments and reimbursements for each event and ensure they are handled accurately and in a timely manner.
- Coordinate the Winter film series each year by ensuring lineup information is communicated between the faculty curator with Marquee Arts.
- Ensure agreements are signed and any additional events are coordinated with stakeholders. Ensure introductions are coordinated with speakers.
- Act as the point person for collaborations with area stakeholders for Japan-related film activities.
- Work with stakeholders for film-related special guests, like directors or artists, to arrange travel and event logistics for appearances, including reimbursements and payments.
- Write a grant application for Ann Arbor Japan Week.
- Coordinate AAJW in collaboration with community partners and other stakeholders to develop a schedule of events.
- Foster and enhance relationships with the sponsor as well as various local partners and collaborators.
- Provide event logistics support and staffing support with AAJW events to ensure activities run smoothly and meet attendees? needs.
- Coordinate and support the Center's short-term artist residencies and visits, working to provide travel and visa support, event coordination, and guest management.
- Assist other Center staff on large-scale events such as conferences, workshops, and receptions.
- Administer CJS K-14 teacher programs working with partners at U-M, Michigan public schools, local Japan-related communities, regional schools, colleges, and universities to increase the visibility of Center resources.
- Learn Title VI grant requirements and ensure that projects and processes are compliant with requirements.
- Work with the CJS team to develop budget for outreach projects and resources for the public.
- Collaborate with other outreach coordinators to organize annual teacher workshops, planning logistics for the event, responding to inquiries from educators about available curriculum materials related to Japan, and acting as a liaison between the university and Japanese outreach organizations/programs.
- Publicize and promote public programming to CJS communities and general public.
- Work with II Communicators team, vendors, and temp staff, as well as design tools to create marketing assets for circulation and posting on CJS website.
- Circulate assets via email, using CJS Mailchimp client, and via CJS social media channels as well as print circulation.
- Provide data and narratives on CJS outreach activities for various reports, such as the East Asia Title VI grant and other outlets.
- Coordinate annual newsletter production in consultation with Center Director, working with Center communities and staff to gather written materials.
- Coordinate production timeline and deliverables for the Center's publicity materials, including newsletter, with internal stakeholders and vendors to ensure deadlines are met and maintain quality control.
13.7.24
research communicator for outreach and engagement (Max Planck Institute in Germany)
- conceptualizing and implementing outreach strategies for ASTRA
- writing and editing content (for print, A/V, and digital media) to publicize ASTRA's research among non-specialist audiences
- monitoring, editing, and updating the digital content on ASTRA's website (such as profiles, projects, and event pages) and social media
- promoting and managing ASTRA's public events (conferences, colloquia, seminars, etc.)
- integrating ASTRA's public activities into the MPIWG's outreach and communication strategy
- bachelor's degree (B.A. / B.Sc.) in any discipline of the humanities; preference given to the historical disciplines
- experience in writing and editing content (for print, A/V, and digital media) for non-specialist audiences
- experience in managing various formats of public communication (e.g., poster design, podcasting, social media, etc.)
- proven skills and experience in project management
- IT skills in using Microsoft Office Suite applications; familiarity with Adobe Creative Cloud and content management systems (e.g., Drupal, WordPress, Nuxt.js, etc.) would be an advantage
- native (or near-native) fluency in verbal and written English; a good knowledge of written German is desirable, though not strictly necessary
- experience of working in an international environment
- excellent organizational, communicational, and interpersonal skills
20.3.24
Engaging the public by archaeology excavations at Must Farm
11.3.24
Communicating research to people off-campus
9.11.23
Science Communicators in 2023 (awardees)
The 2023 recipients of the Eric and Wendy Schmidt Awards for Excellence in Science Communications have been selected in recognition of their creative and original work communicating issues and advances in science, engineering, and medicine.
12.8.23
Online resource producers - digital platform project
Japan Past & Present (JPP), a digital platform project sponsored by the Yanai Initiative for Globalizing Japanese Humanities at UCLA and Waseda, invites applications for 2 short-term (2-month) teams to assist in the development of our online resources.
<><>Conference Resource Development Team (3 people)
This team's goal will be to compile and organize basic information on annual conferences related to Japan Studies and East Asian/Asian Studies. The focus will be on conferences relevant to work on Japan. We are particularly interested in scholars who are able to provide expertise in non-Anglophone areas, including but not limited to Japan, South/Southeast Asia, continental Europe, South America, and Africa.
<><>Journal Resource Development Team (4-5 people)
This team's goal will be to compile and organize basic information on peer-reviewed academic journals related to Japan Studies and East Asian/Asian Studies. The focus will be on journals relevant to publishing on Japan Studies. We are particularly interested in scholars who are able to provide expertise in journals published in languages other than English.
Please find details below. For more information on the Japan Past & Present project, please see announcements at UCLA, Waseda University, and H-Net Japan.
================
Term: 2 months, with extension possible (start date September 2023)
Location: Remote (via Zoom)
Commitment: est. 2-3 hrs/week
Compensation: $30 USD/hour*
*Variations in compensation may apply depending on laws or regulations pertaining to your individual circumstances or institution.
Eligibility:
- MA degree or equivalent (minimum)
- scholars of all disciplines, specializations, and career stages in Japanese humanities are invited to apply
- individuals who have previously served on a JPP project team are not eligible to apply
Requirements:
- knowledge of academic publications or conferences
- a working knowledge of/proficiency in at least one language other than English
- multilingual scholarly networking abilities
- digital search and organizational skills
- good communication skills (particularly as part of a team)
- responsive to electronic communication
**Established or retired scholars who do not wish to be formally compensated have the option of reallocating a portion or all of their compensation to sponsor other Japan Past & Present projects, such as student conference awards, workshop grants, or other forthcoming events. Please contact the Operations Leader for Japan Past & Present, P. R. Curtis for details.
Application Deadline: August 21, 2023, 8pm ET
Application Requirements:
1) Form: https://forms.gle/sZbJQRDppg5o2x8x9
We look forward to reviewing your applications!
Best,
P. R. Curtis, Operations Leader
Japan Past & Present
Yanai Initiative Postdoctoral Fellow and Lecturer
Department of Asian Languages & Cultures
University of California, Los Angeles
23.6.22
Outreach for precollege education about international topics, places, and languages
23.2.22
Pubic communication in science - New Award
One element of the program, supported by Schmidt Futures and administered by the National Academies of Sciences, Engineering, and Medicine, will annually confer 24 total awards — 12 awards for best science communication by research scientists and 12 awards for best science journalism. In each group, three $40,000 top prizes and nine $20,000 recognition awards will be presented. The awards will total $600,000 annually.
The goal of the new awards is to encourage high-quality science communication and build a diverse community of science journalists, research scientists, and institutions who will help society meet the challenges and opportunities posed by climate change, future pandemics, human genome editing, and other issues that can only be understood and navigated with the help of effective science communication.
Submissions accepted March 1 through April 3, 2022. For more information, visit: www.nationalacademies.
16.7.21
Where anthropologists intersect The Public
| One of AAA's strengths is our ability to amplify the voices of our members, advance basic understandings of anthropology with the larger public, and call attention to the important contributions our work makes to more fair and effective policy. With your philanthropic support, we can:
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Your support of the Public Awareness, Outreach and Engagement Initiatives ensures that anthropology and public-facing initiatives continue to thrive.
6.4.21
Valuing "public" scholarly activity
4.11.20
Roots of Land-Grant colleges, MSU example
16.5.20
Social media by museums during pandemic quarantine - keeping armchair visitors engaged
17.4.20
to hear, to see - cultivating scholars for publicly engaging in complex problems
The Public Engagement Faculty Fellowship aims to achieve a number of important goals. Working to meet U-M President Mark Schlissel's charge to expand our public purpose, we hope to bring more faculty into public engagement and create new ways of increasing the impact of scholarship. We hope to support needs articulated by faculty and create opportunities to build skills, launch new public engagement projects, and develop an interdisciplinary and intergenerational learning community of engaged scholars. And we hope to elevate the value of all forms of ethical, effective public engagement - regardless of context, partner, or audience.
During the Fellowship, an early "Studio Experience" will introduce the cohort to experts representing the breadth of opportunities available in public engagement. They will complete workshops supporting skill development and gain greater familiarity with on- and off-campus resources. They will participate in a learning community and receive focused mentorship. They will develop two small public communication projects, including a written piece for a public audience and a short video explainer about their work. And they will consult one-on-one with campus experts to scope and plan projects. After successful completion of the Studio Experience, Fellows will have opportunities to further develop their engagement work.
SOURCE, https://www.insidehighered.com/blogs/learning-innovation/public-engagement-time-covid-19
22.3.20
Communicating to the public, the case of Covid-19 Dr. Fauci
Why is Fauci so effective? It's probably best explained by his wife, Christine Grady, RN, PhD, chief of bioethics at NIH, in a 2004 interview:
"He can take complicated issues and make them understandable to most anybody. He does it … in a clear and respectful way, and also with a lot of enthusiasm … He can do that for members of Congress, he can do it for the fourth grade science class, and he does both, or for an audience of virologists. That's perhaps his most enduring gift to society."
2.3.20
Meetings - online versus in-person; digitally what is lost?
1 - Dedicated Time: The value-add of going to an academic/professional conference is mostly found in the stopping of other activities. A face-to-face conference forces the attendee to disrupt their regular work routines, and shift their attention (if not wholly) to what is occurring at the event. This dedicated time to direct one's attention to conference activities is exceedingly difficult to replicate in a virtual event...
2 - Physical Separation: Just as important as dedicated time, in-person conferences provide a physical separation from one's day job. The act of going somewhere else for the conference offers cover for opting-out of (most) campus activities, such as attendance at meetings. The act of traveling to a meeting increases the investment in the event...
3 - Critical Mass: Face-to-face conferences still scale more efficiently than digital gatherings among remote participants. The reason to go to the annual meeting in your field is that everyone else in your field will be in attendance. The value of an academic conference is determined by the quality and breadth of the participants. An in-person academic conference is still the best way ...
4 - Opportunities for Professional Advancement: Academic and professional events serve purposes beyond professional development and networking. They are also opportunities for career advancement. For many roles, regional and national impact is essential for both promotion and job applications. Conferences are places to give posters and papers and to be recognized for your contributions to the discipline. Serving in organizational and leadership roles at professional associations and disciplinary organizations is another way to demonstrate regional and national....
5 - Informal Networking: We all know that the real work of the academic conference gets done in hallways, restaurants, and bars. Conversations outside of sessions are the glue that holds an academic field together. There seems to be no good substitute for the bonding that occurs from informal discussions, and from the acting of breaking bread together. In the various sub-communities that constitute the higher ed ecosystem, everyone knows everybody...
Full text, https://www.insidehighered.com/blogs/learning-innovation/conferences-and-covid-19
2.10.19
business to business (b2b) blogs, 50 examples
24.4.19
useful outreach tools, April 2019 edition
8.10.18
reaching out - LIbrary of Congress has new 'digital forward' strategy to engage citizens with its content
The Digital Strategy complements the Library's 2019-2023 strategic plan, Enriching the User Experience, which enumerates four high-level goals: expand access, enhance services, optimize resources, and measure results. The Digital Strategy describes what the Library plans to accomplish, in terms of digital transformation, over the next five years to achieve these goals. The transformation we describe below applies to all of the Library's programs, including our collections, researcher services, the United States Copyright Office, the Congressional Research Service, and the National Library Service for the Blind and Physically Handicapped.
Digital technology enables us to sustain and expand services to all users, bridging gaps and strengthening connections. The Digital Strategy describes how we will use each interaction as an opportunity to move users along a path from awareness, to discovery, to use, and finally to a connection with the Library through three main goals: throwing open the treasure chest, connecting, and investing in our future.
2.10.18
royalty free stock photos - 10 sources to fill your publications, webpages, blog, or to feed your visual appetite
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