...a marketing strategy that only includes efforts to reach the mass market, essentially by shouting, “We exist!” is a bit like expecting the food to magically appear in the fridge simply by writing a grocery list. It works toward the goal of increasing brand awareness, but can’t be the whole strategy.
full article, http://www.insidehighered.com/blogs/stratedgy/marketing-awareness-engagement
Inside Higher Ed
No comments:
Post a Comment