Your people are your most powerful marketing and communications resource. Every single person who works in your organization can use Twitter, comment on news stories, comment on or write their own blogs, record/upload/comment on podcasts or screencasts of videos, and participate in online discussions and debates.It is notoriously difficult to reach and influence decision makers in higher ed. Developing long-lasting, complex, and mutually reinforcing relationships is the only way to achieve success in this market. Social media platforms have become an essential connector in the network of higher ed buyers and influencers.
4 Principles:
1. Every single person who works in your company/institution/organization should think of themselves as working in marketing.
2. Every single person who works in your company/institution/organization has the ability to share core values, message, and services of your with the world.
3. Every single person who works in your company/institution/organization should be free to publicly express their own ideas and beliefs, and to share how they are informed (but not determined) by where they are employed.
4. Every single person who works in your company/institution/organization can embed herself or himself as active and productive participants of the online communities that form around particular industries, technologies, or practices.
full article; read more: http://www.insidehighered.com/blogs/edtech-marketing-and-social-media#ixzz1l8aEyalV
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