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selected bibliography from textbook first assigned at MKTG120
- Canfield, Jack The Success Principles
- Goleman, Daniel Working with Emotional Intelligence
- Bloomfield, Harold H et al The Power of 5
- Rackham, Neil SPIN Selling Fieldbook [Situation Problem Implic Needs paid off]
- Sparks, Duane Questions -the Answer to Sales
- Solomon, Michael R Marketing - read people, real choices.
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